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Floral Meaning

How Many Roses Should You Send? The Meaning Behind the Number

HB
Founder, Bourkes Florist · 4 min read · Updated 22 June 2026
How Many Roses Should You Send? The Meaning Behind the Number

People agonise over the colour of roses and forget that the number says something too. It’s a quiet little language, and getting it right adds a lovely layer of thought to the gift. Here’s what each count traditionally means — handy whether you’re sending one rose or filling the room.

What the number traditionally says:

So how many should you actually send?

Tradition is a lovely guide, but don’t be ruled by it. For most romantic occasions a dozen is the reliable classic — generous, recognisable and never wrong. A single rose can be just as powerful for its restraint, and the big numbers are best saved for milestones and grand statements.

When to go bigger

Milestones — a significant anniversary, a proposal, a big apology — are the moments to scale up. A fuller, more lavish bunch signals the size of the feeling. Our luxury romantic flowers are built for exactly those occasions.

Nobody has ever been disappointed by a dozen red roses. It’s the little black dress of flowers — always right, always remembered.

Ordering your roses

Whatever the number, every bunch is arranged fresh on the day by an expert florist in our network — browse ourred roses to get started.

For more romantic ideas, see the full Love & Romance collection. Order by 2pm for same-day delivery to every major city and most towns, flat $9.90.

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HB
Founder, Bourkes Florist · Relaunched Bourkes online in 2023

Harry Bourke founded Bourkes Florist, the online florist he relaunched in 2023. The name comes from Bourkes Florist Gift and Garden Centre, the shop his grandfather Harold Bourke opened in Armidale, NSW, in 1978, which Harry grew up around. Every Bourkes order is arranged and hand-delivered by an expert florist in our nationwide network, same-day to every major city and most towns. Harry writes the Bourkes Journal to help people choose and word flowers that feel genuinely thoughtful.

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Frequently asked questions

How many roses should I give?

A dozen is the timeless romantic classic — generous and never wrong. A single rose is beautifully understated, while 50 or 100 are grand gestures for milestones and big statements.

What do 12 roses mean?

A dozen roses is the classic declaration of complete love and devotion — the most popular and recognisable romantic gift.

What does a single rose mean?

A single rose traditionally says “love at first sight” or “you are the only one” — understated, elegant and quietly romantic.

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