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Valentine’s Day Flower Guide: Roses, Romance and What to Send

HB
Harry Bourke
Founder, Bourkes Florist · 5 min read · Updated 20 June 2026
Valentine’s Day Flower Guide: Roses, Romance and What to Send

Valentine’s Day comes down to one flower above all others — the rose — but how you send it is where you make it personal. After more than a few February 14ths on the tools, here’s how to choose the right gesture for the relationship you’re in.

How big a gesture?

Match the flowers to the moment, not the calendar. A long-stemmed dozen reds is a grand, unmistakable statement — perfect for a milestone or a big romantic swing. A softer rose arrangement or a modern vase design says something warmer and more everyday-romantic. Neither is wrong; they just speak in different volumes.

Our Valentine’s Day collection is led by classic reds and lush romantic bouquets, with the year’s top picks ranked by the kind of gesture you’re making.

Red roses, or something else?

A quick read on the classics:

Order early — genuinely

Valentine’s Day is the one date where waiting really does cost you. Roses are in peak demand worldwide that week, and the best stems go first. Order at least a day or two ahead to lock in your first choice; same-day is available before the 2pm cut-off but it’s a gamble on the busiest romantic day of the year.

Nobody has ever regretted ordering Valentine’s roses early. Plenty have regretted leaving it to 1:55pm on the 14th.
HB
Harry Bourke
Founder, Bourkes Florist · Family flower business since 1978 · Founded in Armidale, NSW

Harry Bourke is the founder of the Bourkes Florist online flower service. He grew up around the family business — Bourkes Florist & Gift Centre, opened by his grandfather Harold Bourke in Armidale, NSW in 1978, its black-and-gold logo a local landmark. Harry brought the name back as an online florist, working with a nationwide network of skilled partner florists to deliver beautifully arranged flowers across Australia. He writes about flowers, gifting and the meaning behind them to help people send something genuinely thoughtful.

Frequently asked questions

When should I order Valentine’s flowers?

At least a day or two ahead — Valentine’s Day sells out fast. Same-day is available before the 2pm weekday cut-off, but early ordering secures your first choice.

How much are red roses for Valentine’s Day?

Rose arrangements span a wide range, from beautiful value arrangements around $120 to grand long-stemmed displays. Browse the collection for the right gesture and budget.

Can I add chocolates to Valentine’s flowers?

Yes — look for our combined flowers-and-chocolates arrangements, which pair a bouquet with chocolates in a single order.

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