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Etiquette

What to Write in a New Baby Card: 40 Warm Messages

HB
Harry Bourke
Founder, Bourkes Florist · 5 min read · Updated 24 June 2026
What to Write in a New Baby Card: 40 Warm Messages

A new baby card should be the easiest thing in the world to write — it’s pure good news — and yet people still freeze. The secret is warmth over cleverness: a simple, genuine line of welcome is perfect. Here are forty to borrow, sorted for whoever you’re writing to.

Sweet and simple

You can never go wrong with:

For a baby girl

A touch of pink:

For a baby boy

A touch of blue:

For the new parents (and the mum)

Recognising them too:

Funny ones

For parents who’ll need a laugh:

The new parents are running on no sleep and big emotions. A short, warm line they can read in five seconds is worth more than a paragraph they’ll never get to.

Pairing your words with flowers

Match the card to the bouquet — soft pinks for a girl, cool blues for a boy, or a gentle bouquet for the new mum. You’ll find the right design in our new baby flowers, and we’ll hand-write your message free at checkout. Order by 2pm for same-day delivery.

HB
Harry Bourke
Founder, Bourkes Florist · Family flower business since 1978 · Founded in Armidale, NSW

Harry Bourke is the founder of the Bourkes Florist online flower service. He grew up around the family business — Bourkes Florist & Gift Centre, opened by his grandfather Harold Bourke in Armidale, NSW in 1978, its black-and-gold logo a local landmark. Harry brought the name back as an online florist, working with a nationwide network of skilled partner florists to deliver beautifully arranged flowers across Australia. He writes about flowers, gifting and the meaning behind them to help people send something genuinely thoughtful.

Frequently asked questions

What do you write in a new baby card?

Keep it warm and simple — a genuine line of welcome for the baby and a word of congratulations (and rest!) for the parents. Sincere beats clever.

What do you write for a new mum?

Recognise her, not just the baby: “You did the most amazing thing — rest up and soak it in.” A short, caring line means a lot when she’s exhausted.

What should you not write in a new baby card?

Avoid commentary on the birth, the baby’s looks, or unsolicited parenting advice. Keep it positive, warm and brief.

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